Economy

iPhone 2020: 1 Unexpected Thing Apple Didn’t Mention At The Keynote – Forbes

There’s been a major overhaul of iPhones this year. Not just in terms of new design, improved features and the introduction of 5G.

MORE FROM FORBESApple iPhone 12 Has An Unidentified Side Panel: Mystery Solved

As you’ll have heard, the iPhone 12 no longer has earbuds or a charging plug in the box. Well, we know that applies to all four iPhone 12 models, but what about the other phones still on sale?

The removal of earbuds and charger makes the packaging significantly smaller, and allows Apple to ship up to 70% more product on a shipping pallet, the company claims. It’s part of Apple’s determination to reduce electronic waste. That must be a good thing. After all, we all have USB chargers lying around our homes, don’t we?

The box still includes a charging cable – in fact it’s a USB-C to Lightning cable, which is an upgrade from the USB-A to Lightning cable included with every iPhone from the iPhone 5 up to the iPhone 11 inclusive.

But there was one detail which Apple neglected to mention at its keynote last week: this change isn’t restricted just to the new iPhones. If you bought an iPhone 11, iPhone Xr or iPhone SE last week, you’d have had a charging plug, cable and earbuds in the box.

If that’s what you’re buying now, you’ll just get the USB-C to Lightning cable found with the latest phones.

Is this the right thing to do, Apple?

After all, of all the iPhones ever sold, only two, iPhone 11 Pro and iPhone 11 Pro Max have ever had a USB-C charging plug supplied. So, even if you bought a phone every single year but last year’s was the iPhone 11, you may well not have the right plug for the cable that’s now in the box.

MORE FROM FORBESApple Just Unveiled Its Cheapest-Ever Wireless Headphones, Beats Flex, $49

In one way, it definitely makes good sense. If Apple is saying that its focus on reducing electronic waste leverages the fact that we all have these chargers, then why should it make any difference whether the new iPhone we’re buying today is the 11 or 12?

And any iPhone charging plug and Lightning cable will work with the iPhones on sale today. Apple has dropped the price of its USB-C charging plug now, too, so that’s something.

Instead, I’d suggest we need to think of it as an extra cable in the box, and, by the way, it’s a useful one, not least because you can use it to charge your iPhone directly from a Mac laptop, say.

And then there’s the earbuds. I can’t tell you how happy I am not to have these. I almost never take them out of the box – for any smartphone, not just Apple’s. They can be useful in a pinch, if I’ve mislaid my wireless headphones, but I seldom use them. I suspect that’s the case for more people than just me – the white EarPods cables that used to be so ubiquitous are not so often seen, it seems to me, but AirPods are way more commonplace.

In the end, I believe Apple has done the right thing removing the plug and EarPods from the box.

And one thing’s for sure, however much other brands say that this omission is an outrage, you can bet many of them will follow suit in the months to come.


Follow me on Instagram by clicking here: davidphelantech and Twitter: @davidphelan2009

MORE FROM FORBESApple HomePod Mini: 10 Brilliant Things You Weren’t Told In The Keynote

Leave a Reply

Your email address will not be published. Required fields are marked *